We may not be prophets, but we can confidently predict the top trends in the hospitality industry for 2025.
Maybe part of the trends we will talk about has already started in 2024. We’re sure you’ve heard of sustainability and personalization. And yeah, artificial intelligence is the most common topic these days.
You may have heard of them, but are you really sure what these terms mean exactly?
If you are not satisfied with the little things and if you always want to improve your hotel business, find more about 10 new trends in 2025.
The result will be more bookings, so let’s dive in!
Top 10 Hotel Industry Trends We Expect in 2025
The year ahead looks like the one that brings a lot of important changes in the world. Economies will see constant transformation as a consequence of progress in fields such as artificial intelligence, space exploration, biotechnology, and a lot more.
In 2025 we need to be prepared for big changes, good and bad ones.
These 10 key trends are shaping the future of hospitality in 2025:
- Sustainability
- Artificial Intelligence
- Personalization
- Direct Integration of OTA Systems
- Wellness
- IoT Technology
- Augmented and Virtual Reality Technology
- Remote Workers as a Target Audience
- Luxury Service Price Increases
- Hyper-Local Experiences
Why Is Following Trends In The Hospitality Industry Important?
You’ve probably already noticed competing modern hotels that are doing better than you and are wondering, what’s their secret? Most likely, the secret to their success is regular information and monitoring of trends.
Some things might sound completely new, or stupid to you, but don’t worry. Our advice is to first thoroughly research the topic online or talk to your colleagues from the hotelier business, and then create a strategy to implement the trends into your way of operating.
If you have any kind of hotel, staying updated ensures customer satisfaction, builds brand loyalty, and drives permanent success.
3 Main Trends in 2025
2025 will bring a transformative phase for the hotel industry. Guest expectations will change so you need to be ready to improve your hotel business in line with guest requests.
The first three of the 10 trends listed are the biggest and most obvious changes, so let’s see what’s behind them.
1. Sustainability
When hotels follow eco-rules, they do less damage to the environment, and lower costs, and tourists respect that!
Focusing on reducing your carbon footprint, using more eco-friendly materials, and recycling will bring more bookings to your hotel.
The analytics says the ecotourism market size grew rapidly to 279.41 billion in 2025 at a compound annual growth rate of 13.1%.
💡Pro Tips
Chances are your hotel already has an eco-friendly program, but here are a few tips to get you started.
- Reduce your use of plastic. You can offer your guests and hotel workers reusable branded bottles or other items made from single-use plastic.
- Make recycling bins more visible.
- In places suitable for cycling, it would be great if the hotel could also offer bike rentals. Guests will find cycling more interesting than the standard car ride, especially if they know they are participating in your hotel’s eco-friendly program and helping the planet.
- You can record and post your actions on social media. Environmental actions are feats to be proud of.
2. Artificial Intelligence
We know smart technology sounded scary since 2023 when everything started. You’re probably afraid that AI will replace humans, but that’s not going to happen, at least not in 2025.
If you know how to use it properly, it can help you run your hotel.
For example, chatbots can be a great solution when it comes to guest inquiries – they sound human!
💡Pro Tips
You can also use AI for dynamic pricing management. AI analyzes data such as demand, seasonal trends, competitor prices, and historical data in real time. You can use it for room pricing.
Professionals say that AI-based pricing can impact turnover by up to 3%. Airbnb, American Airlines, and Uber are famous for using this method.
You can do the same, following the next points:
- Collecting data on prices, occupancy rates, seasonal trends, guest behaviors, and competitors.
- Select AI revenue management software, such as RevPAR Guru, IDeaS, Duetto, or similar tools.
- Connect AI software with your Property Management System (PMS) and OTA direct reservation channels.
- Train the staff about the new AI system and start to use the system for automatic pricing.
💡Shining The Spotlight
We have to shine a spotlight on OTA Sync’s Property Management Solution for having AI chatbots integrated into their solution. Day or night, your receptionist can always contact their AI assistant to help them navigate their software and discover the extra benefits it offers.
3. Personalization
Customizing guest service will take on a new dimension in 2025. We expect hotels to use advanced technologies to personalize the guest experience to the maximum level.
This year, payment personalization is taking center stage, more specifically – virtual credit cards, which are a more secure method tailored to the personal needs of consumers.
In the previous paragraph, we mentioned chatbots. They serve to provide personalized service to guests throughout their stay, by adapting to the guests’ requests. This innovation will be emphasized in 2025, as will everything related to digitalization.
The use of applications and guest service apps to find information about guests will be increasingly common.
💡Pro Tips
Here are how you can use personalized experience latest trends to attract new guests:
- Using AI tools to anticipate your hotel guests’ needs is cost-effective.
- Personalized pre-arrival emails – Before they arrive, you can prepare guests and send them offers. Offers can be creative, from tours to must-try specialties.
- Mobile apps – They offer phone check-ins and check-out, make it easy to communicate with staff, and offer personalized recommendations.
- Post-stay communication – Stay in touch with guests after they leave. Don’t overdo it, a few emails reminding them of their experience at your hotel are fine.
Other Important Changes in 2025
In the first part of the text, we listed 3 key changes that will happen this year or already started in the hospitality industry in 2024. In this part of the blog, we will review more hospitality trends to watch in 2025.
You will know the secret behind all 10 hotel trends, directly from industry experts, so let’s learn together.
1. Direct Integration of OTA Systems
More and more hotel owners are using direct OTA system integration as it reduces commission costs, increases control over reservations, and ensures more accurate guest data management.
If you run a hotel business, implementing this type of system can only enhance the customer experience and increase profitability, which is the goal of every good manager.
💡 Shining The Spotlight
If you want to make modern changes to your hotel in line with the 2025 hospitality industry trends for better business and higher profits, you can first start by introducing smart software.
With an offer that includes everything you need to run hotels, private rooms and campsites, Ota Sync software is the ideal solution for getting more bookings.
2. Wellness
More and more hotel guests want a healthier lifestyle. What you can offer your guests in the field of wellness is broad.
Here are some ideas for a good start:
🌱 nutritious or vegan menu items
🌱 new yoga mats, classes, or exercise equipment
🌱 spa or relaxation experience
3. loT Technology
Maybe it sounds unrealistic but IoT (Internet of Things) become a reality. This smart system can be really helpful in the hospitality sector. It means reduced costs and a better guest experience.
IoT means the network of connected devices using smart technology. With this accommodation, guests can call the front desk from their beds or unlock their room via mobile device.
4. Augmented and Virtual Reality Technology
Imagine if guests could view the room and hotel before they even visit. Augmented and VR technology gives us exactly that opportunity!
5. Remote Workers as a Target Audience
More and more workers are working remotely.
Rooms that are adapted for this type of work and a strong internet connection are essential for these guests, so it’s great to make sure they know that these amenities are provided for them.
6. Luxury Service Price Increases
In 2025, luxury hotels are increasingly emphasizing a personalized experience, which is why the prices of luxury services are higher – guests are not afraid to pay more if the atmosphere is truly tailored to them.
7. Hyper-Local Experiences
This year, there is a special emphasis on the trend of connecting tourists with local attractions, artists, and tasting authentic specialties. Hotels and resorts are responding to this demand with personalized recommendations generated by AI tools.
Tourists will be happy to publish their experiences on social networks, so make sure that the offer includes the authentic beauty of the place where the hotel unit is located.
How OTA Sync Can Help
Ota Sync is software that is always in line with current trends. If you want your guests to have a better hotel experience and your employees to save time on things they would otherwise do manually, take a look at what our software has to offer:
✅ The Property Management System
✅ Booking Engine
✅ Channel Manager
✅ The Guest App
📲 The mobile app is also now available!
Keeping up with new technologies is important, and implementing hotel software is not just a trend, but a way to increase hotel occupancy.
