You’ve heard of camping and probably enjoyed a night beneath the stars yourself.
Make way for camp’s fancy cousin – glamping!
With winter around the corner and many tourists wanting the camping experience but not the weather discomfort that comes with it, glamping is a perfect solution.
This blog will discuss how to take your business to the next level. We will also mention some marketing tips and tricks here and there.
Most of all, we will focus on helping you increase your revenue as a business owner.
Let’s dive right into the world of glamour and glitz of glamping!
What Is Glamping?
The word originates from a fuse of two words: glamourous and camping.
As the name suggests, this form of vacationing appeals to travelers who want to experience adventure and nature, but don’t want to compromise on comfort.
This trend has gained a lot of traction in recent years and has attracted a new audience of nature lovers and luxury tourists.
A glamping accommodation could be:
✅ Luxury Tents
✅ Yurts
✅ Geo Domes
✅Bell Tents
✅Cabins
✅Pods
✅Shepherd Huts
✅Treehouses
How The Glamping Business Rose To Popularity
The hustle of the city never slows down. Gone are peaceful evenings with the family, big cities never sleep.
Paired with the marketing efforts of this new hospitality branch, the glamping experience quickly appealed to a broad audience. Not giving up comfort yet having an opportunity to escape to nature appealed to many.
The main draw for this kind of vacation is the visual experience. Accommodations are usually set in beautiful nature resorts or scenic locations.
Catering to these travelers can be a bit of a challenge. These tourists expect the sites to be sustainable and eco-friendly since their stay is about connecting with nature.
3 Types Of Glamping
If you want to focus your brand, you should know what different types of glamping there are.
Once you find something that rings a bell, focus your business plan and marketing strategies according to your brand.
1. Luxury Glamping
Tourists interested in luxury glamping want an exclusive experience and fine dining set in picturesque nature sites. High-end hospitality combined with the beauty of nature is what makes the allure of this type of experience.
💡Marketing Pro Tips
- When trying to appeal to these kinds of travelers, emphasize the look and design of the accommodation you offer. Showcase the blend of luxury, comfort, and scenic nature that surrounds it. Focusing on what sort of guest experience you offer can be something that separates you from the crowd in social media marketing.
- You can film a video that showcases a day in the life of a guest glamping at your site. Make sure you’re showing both the comfortability of the accommodation and the beauty of nature that surrounds it.
- Rainy day? Don’t put that camera down just yet! Showing someone being cozy in your glamping site while the elements rage around them can emphasize what you offer.
2. Adventure Glamping
What are thrill seekers and nature enthusiasts supported to do when they don’t want to compromise on comfort? They should go adventure glamping, of course!
Branding yourself as an adventure glamping site means offering exciting nature-related activities. Being close to hiking trails or bungee jumping sites can also be an added benefit for this sort of glamping business plan.
Collaborating with a local nature guide or a local business that offers quad rental can be an added benefit to your business.
💡Marketing Pro Tips
- When trying to appeal to these adventure seekers, don’t forget to list all of your amenities as well. It’s a given you will show beautiful hiking trails and thrilling activities. Don’t forget glamping is all about not compromising comfort.
- Do you offer massages after a long and tiring adventure? Or a comfortable chair or a hammock people can relax in? Don’t forget to show it!
- These adventurers tend to be rather social as well. Making a campfire in the evening can be very appealing for them. If you don’t mind the noise, you can get them an acoustic guitar and watch them come back to your campsite year after year.
3. Eco-friendly Glamping
Fostering a connection between humans and nature, this accommodation style is all about the green agenda. Tourists seeking sustainability are the target audience here.
💡Marketing Pro Tips
- Showcase sustainable practices. Highlight your environmental commitment by showcasing your eco-friendly practices on social media and your website. Share behind-the-scenes content of your sustainable building materials, energy-efficient systems, and waste reduction efforts.
- Partner with Eco Influencers. Invite them to stay at your glamping site and share their experiences with their followers. Their authentic reviews and captivating content can amplify your message and attract eco-minded travelers eager to support green businesses.
- Create special promotions for guests who prioritize sustainability. Offer discounts or perks for those who bring reusable items, participate in on-site conservation activities, or travel using eco-friendly transportation. Highlight these incentives in your marketing materials to attract environmentally aware travelers and build a community of like-minded guests who value and support your green initiatives.
5 Make Or Break Factors That Will Determine Your Income On The Glamping Market
1. Tent Type
Running a successful glamping business depends greatly on the tent type you have to offer. This is also a big factor in determining what kind of business model you should choose.
Tent type doesn’t necessarily determine the type of glamping you offer. A lavishly furnished treehouse can be considered luxury glamping.
Your main focus should be researching the renting cost of the type of tent you offer. It’s important not to overcharge or undercharge your customer.
2. Location
Location is extremely important in determining your earnings in the glamping industry.
Being located near a national park, ski resorts or hiking trails is what could be drawing the crowds in all year round.
On the other hand, tourists look for easily accessible accommodation. Good roads and parking spots are usually a concern for travelers when choosing their glamping stay.
How To Increase Your Revenue?
Does your location draw tourists in only seasonally? Here’s a fresh idea for you! You could offer event venue services. Register and market your accommodation as available to rent for events. Perties, weddings or teambuildings. This could draw potential guests in during the low-season months!
3. Number Of Bookings You Get Per Month
Your revenue is sure to fluctuate from month to month. This is related to the number of bookings you get. It is completely normal.
The number of units you offer is also a factor in this equation.
How To Increase Your Revenue?
Are you trying to get your bookings up? Partner with a company that offers various activities like hiking tours or car rentals in the area. You can link to each other’s websites. An accommodation that offers activities besides just a place to stay will be more interesting to potential customers.
Besides this, using a tool like a channel manager can help you manage your platform presence. Watch closely which platform brings you the most customers monthly. After that, it’s only a matter of research on how to increase your traffic on each platform.
We have a blog on this subject.
4. Operating Costs
Operating costs will affect your prices and earnings. Watch out for these key expenses:
- Cleaning: Regular cleaning is essential but can be expensive.
- Laundry: Costs for washing linens and towels can add up.
- Marketing: Spending on ads and promotions helps attract guests, but keep track of these costs.
- Maintenance and Repairs: Regular upkeep and fixing issues can be costly. Plan for these expenses to avoid surprises.
- Insurance: Protecting your business with insurance is important but can be a significant cost.
- Taxes: Be aware of your tax obligations to avoid penalties.
- Utilities: Water and electricity bills can vary. Monitor and manage usage to keep costs down.
By keeping an eye on these expenses, you can better control your costs and improve your profitability.
5. Ameneties You Offer
When you start a glamping business, you know it’s not just about creating a place for someone to spend the night at. It’s making sure guests want to spend time at your accommodation.
The more amenities you offer, the bigger your revenue is going to get.
How To Increase Your Revenue?
Upgrade your amenities and facilities. Some of the amenities glampers love are:
✅ Kitchenettes
✅ Internet Access
✅ Bathtubs
✅ Bars
✅ Televisions
✅ Swimming Pools
Try offering anything that could create an unforgettable experience for them.
Top 9 Tips On How To Increase Your Revenue Potential
1. Explore Dynamic Pricing Options
The ever-changing hospitality business calls for a flexible pricing approach. Adjusting rates seasonally allows you to capitalize on high demand during peak times while maintaining steady profits in slower periods.
This requires a careful review of your pricing model to align with regional peak travel times, ensuring you maximize revenue without deterring guests during the off-season.
2. Reduce Costs Without Sacrificing Quality
Every cost-reducing strategy first needs to be weighed with how it affects the guest experience. As a glamping business owner, you should always prioritize the quality of guest experience. This drives your pricing power, after all.
Analyze your utility costs, as they offer a great opportunity for savings. Consider switching to solar panels or energy-efficient appliances, reducing long-term expenses without compromising guest comfort or your site’s eco-appeal.
Next, review your supply chain. Are you getting the best deals without sacrificing quality? Negotiating bulk discounts or exploring cost-effective alternatives can save money while supporting sustainable practices.
Finally, regular maintenance prevents costly repairs, preserving your site’s high standards and prolonging the lifespan of amenities.
3. Upsell And Cross-sell
Upselling isn’t only about increasing your revenue stream, but also about creating personalized experiences for your guests. Getting to know your guests and giving them options is what will make them feel valued.
Successful upselling relies on time and relevance. Make sure your employees are offering upgrades upon booking or arrival. At this moment guests are the most interested in enhancing their stay.
Cross-selling is about offering other complementary products. Making dining experience bundle deals or luxury spa offers can be a good idea to boost your business.
A great tool that can help you with this is a Guest App.
We’re shining the spotlight on OTA Sync’s Guest App.
Ensuring guest satisfaction and more opportunities to upsell, a Guest App is a technological step in the right direction.
4. Streamline Operations For Efficiency
Achieving operational excellence often starts with simplifying and standardizing processes. By eliminating unnecessary steps and reducing complexity, you can ensure that each part of your business operates at peak efficiency.
This emphasis on streamlining helps lower costs and boost productivity, and ultimately enhances profitability by getting more done with fewer resources.
5. Include Add-on Services
To boost your glamping business profits and stay competitive, you need to find new ways to make more money. Adding extra services can create new revenue opportunities and fit well with your overall business plan. Some strategies are particularly effective at increasing profits and improving your services.
To boost profits, carefully plan how you add new services. Make sure each new service fits well with what you already offer. Understand your customers and what they want. Look at trends and preferences to find services that will attract them and increase revenue.
Examples include exclusive workshops, extended warranties, or personalized consultations. Focus on making these services high-quality and relevant for success.
6. Profit Margin Management
Managing profit margins is vital for running a glamping business successfully. It’s not something you do once, but a process that requires constant review and adjustment. By staying on top of this, your business can not only survive but thrive, even with seasonal changes and shifting customer preferences.
To keep a clear picture of your finances, it’s important to have a strong system for regular reviews. These reviews help you make smart changes to your business when needed. Whether you do them monthly or quarterly, check your income, balance sheet, and cash flow to stay aware of your financial situation.
The old saying goes: “If you don’t know your numbers, you don’t know your business.”
7. Adopt Technology Solutions
Using advanced technology can automate routine tasks, provide key data insights, and connect different parts of your business. Tools like property management software and AI can simplify complex tasks and support better decision-making, which helps you stay competitive and boost profits.
In short, combining streamlined processes with smart technology helps you achieve and maintain operational excellence, fostering continuous improvement and long-term profitability.
We’re shining the spotlight on OTA Sync’s all-in-one solution.
OTA Sync can greatly improve your operations by linking your Property Management System (PMS), booking engine, and channel manager. By automating data updates across these systems, OTA Sync streamlines bookings minimizes errors, and ensures real-time availability across all platforms. This seamless synchronization simplifies management tasks, improves accuracy, and boosts efficiency, ultimately leading to better decision-making and increased profitability.
8. Scale Your Glamping Business
Before expanding your glamping business, it’s important to create a clear business plan. Research the market, understand your target customers, and find what makes your site special. A solid plan helps make sure your business meets both market needs and your financial goals.
To attract more guests and grow your customer base, try offering different types of accommodations. You could add options like treehouses, yurts, or luxury tents. Having a variety of choices can bring in more visitors and boost your income.
9. Monitor Guest Feedback
As a glamping site owner, adapting to market changes is essential. Markets shift, new competitors appear, and guest expectations change—your success depends on your ability to keep up. Use customer feedback to improve your services and stay ahead of trends.
✅ Watch social media and review sites to see what guests are saying.
✅ Look at booking patterns to predict changes in demand.
✅ Stay updated on industry trends and innovations.
Managing profit margins and regularly reviewing your finances will help keep your business sustainable and profitable. Listening to market changes and customer feedback is key to running a successful site.
We have a blog on enhancing guest experience in your vacation rental.
Conclusion
In conclusion, boosting your glamping business revenue means using smart strategies and good marketing. Expand your offerings, streamline operations, and use the right marketing channels to attract more guests and increase profits.
Adjust your pricing, add unique experiences, and improve your online presence. Small changes can lead to big results, so review and refine your strategies regularly for long-term success.
How OTA Sync Can Help
OTA Sync is a cloud software solution for all hotelier needs.
Automating most of the tasks needed for running hotels, private rooms, or campsites, OTA Sync offers a unique opportunity for hoteliers with their all-in-one solution. Our clients report seeing an increase in revenue and fewer hours spent on doing manual tasks. Their employees were able to focus on creating the best experience for their guests, which tourists greatly appreciated.
✅ The Property Management System offers a top-of-the-line, quick and easy solution, with a soothing layout and intuitive features.
✅ Through a modern-designed Booking Engine allows the guest to make a reservation through the facility’s website, in real-time.
✅ Channel Manager connects all OTA’s channels via a single control panel which prevents overbooking and booking errors.
✅ The Guest App offers quick check-ins, tailored recommendations, and instant notifications, ensuring a unique and seamless experience for every guest.
OTA Sync software is suitable for medium and small hotels, boutique hotels, hostels, guesthouses, and apartments. The company has more than 2.000 satisfied users in 17 countries worldwide.
The software contributes to saving time and costs, increasing the number of reservations, and facilitating communication between the sales and reception departments.
A mobile app is also available for iOS and Android users, for even faster and easier management, from anywhere.
